Forsdale: It’s been an ad on television in the United States, Marshall, for some time.

McLuhan: I know. But this was in The New Yorker . I tore it out. But at first, any new medium is at first used for the old functions. We might come back for a moment to what do you think the effect of not having a body is on the user.

Forsdale: Want to take the telephone?

McLuhan: Telephone, radio or TV. You don’t have a physical body at all.

Forsdale: Are you inviting an open response? OK. A hunch.

Student: It would be a sense of depersonalization.